


about the business
DENM is a brand specializing in denim clothing and accessories, deeply rooted in the spirit of the 1970s. The brand offers a unique blend of vintage aesthetics with modern design sensibilities, encapsulating the timeless appeal of denim. DENM features expertly crafted pieces that echo the rugged and effortless style of the 70s, while remaining contemporary and relevant for today’s fashion landscape.
THE MISSION
DENM celebrates denim as a cultural icon, designing each piece with meticulous attention to detail to ensure both lasting style and durability. The brand is committed to quality and aims to be a go-to choice for individuals who appreciate the enduring charm of denim.





The Color Palette
The color palette of DENM is carefully curated to reflect its vintage roots while appealing to modern tastes.
Shades of deep blue, earthy brown, classic black, light blue, light brown, and crisp white are chosen to create a harmonious and nostalgic visual identity.
These colors evoke the warmth, authenticity, and relaxed vibe of the 70s, while still offering a fresh and clean look suitable for today’s audience.


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Yuss Studio is an independent graphic designer specializing in brand identity